How to Tell if a Company Survey Is Successful

Survey research is invaluable for collecting data and insights that can inform decisions, shape policies, and drive successful outcomes. To make the most of it, however, you need to have confidence in the quality of your survey results. That’s why it’s so important to know how to tell if a survey is successful. By understanding … Read more

Everything to Know About Employee Surveys

Employee surveys are one of the best ways to gain valuable insights into the workplace and how employees feel about their jobs. By collecting data from a cross-section of staff, employers can identify areas that need improvement or recognize successes that should be celebrated. Employee surveys provide an opportunity for both sides to communicate openly … Read more

How to Create Accessible Online Surveys

Creating surveys that are accessible to everyone is a major component of successful modern research. Accessible online surveys ensure that all participants can answer questions and be included in the data collection process, regardless of physical or cognitive ability. From using plain language to providing multiple response options, there are a few best practices you … Read more

Market Research vs. Market Analysis

printed data sheets on a table (surveys for marketing campaign post)

Marketing is an essential component of any successful business, and the process usually involves gathering data and analyzing it to make informed decisions about your product or service. Two of the most important tools for marketing are market research and market analysis. While these two concepts have some overlap, there are also distinct differences between … Read more

5 Pros and Cons of Taking Online Surveys

Making extra money on the side sounds like a pretty sweet gig for most but knowing where to start can be daunting. Taking online surveys is one of the easiest methods to get started. With online surveys, you can make a few bucks from home in your free time. It may not sound like much, … Read more

How A/B Testing Impacts Market Research

In today’s digital world, businesses need to be agile and stay ahead of the competition. One way they can do this is by using A/B testing in their market research. A/B testing helps companies understand customer preferences and behaviors through data-driven experimentation and analysis. By utilizing A/B testing, organizations can gain valuable insights into consumer … Read more

Everything You Need to Know About Audience Research

Audience research is an essential part of any successful marketing campaign. Most often, it helps marketers to identify and understand their target audience, so they can create content that resonates with them and encourages engagement. By understanding the needs and preferences of your target audience, you can create content tailored specifically for them – increasing … Read more

What Is a Research Panel & Is It Necessary When Surveying?

Conducting market research is an important step for any business or organization looking to make informed decisions about its products and services. A research panel is one of the best ways to make this happen. One of the most popular methods for collecting data in market research is through surveys, but the process can be … Read more

Understanding Social Desirability in Surveys and How to Prevent It

Social desirability bias is a type of response bias that occurs when survey respondents answer questions in a way that will make them look good or socially desirable. This can occur for many reasons, including the desire to please the interviewer or researcher, fear of being judged by others, and not wanting to admit certain … Read more