10 Common Problems with Survey Design & How To Avoid Them

image of person writing on computer screen (accessible survey post)

Surveys are an invaluable tool for gathering feedback and insights from customers, employees and other stakeholders, which is why survey design matters! When done right, surveys can provide valuable data that helps organizations make informed decisions that improve their products or services. However, designing a survey is not as straightforward as it might seem – … Read more

How Surveys Improve Product Development

Product development can be a tricky process for companies, largely due to balancing customer needs and wants with the cost of producing goods. Surveys are an effective way to collect valuable feedback from customers that will inform product decisions. By gathering insights through surveys, businesses can develop products that better meet customer expectations and preferences … Read more

Close-ended vs. Open-ended Questions: Everything You Need to Know

Questions are a powerful tool for gathering information and helping people to think more deeply. But not all questions are created equal: some are designed to encourage open-ended answers, while others lead the respondent down a predetermined path. In this article, we’ll look at the differences between close-ended and open-ended questions – what they are, … Read more

10 Ways Surveys Can Be Used to Improve the Workplace

Surveys are an invaluable tool for assessing the satisfaction and engagement of employees in the workplace. By collecting honest feedback from staff, employers can identify areas that need improvement and take action to create a more positive working environment. These surveys often provide insight into how workers feel about their job roles, team dynamics, management … Read more

9 Best Practices for Designing Surveys for Students

Gathering feedback by designing surveys for students is an important part of any school’s success. Surveys are a great way to do this, but poorly designed surveys can yield inaccurate or incomplete results. To ensure that the survey you create provides meaningful and actionable data, it’s important to follow best practices for designing student surveys. … Read more

Your Guide to Understanding Primary and Secondary Research

When it comes to market research, there is one common comparison: primary and secondary research. Each plays a crucial role in the research development process and has its own respective purposes. Together, the two can help any company or individual researching find success. Here’s what you need to know about primary and secondary research, including … Read more

Ethics and Best Practices in Survey Research

Survey research is an invaluable tool for gathering data and insights from a large group of people. Whether you’re conducting market research, collecting customer feedback, or studying public opinion on a certain issue, surveys can provide valuable information that would otherwise be difficult to obtain. However, when it comes to survey research, there are several … Read more