5 Pros and Cons of Taking Online Surveys

Making extra money on the side sounds like a pretty sweet gig for most but knowing where to start can be daunting. Taking online surveys is one of the easiest methods to get started. With online surveys, you can make a few bucks from home in your free time. It may not sound like much, … Read more

How A/B Testing Impacts Market Research

In today’s digital world, businesses need to be agile and stay ahead of the competition. One way they can do this is by using A/B testing in their market research. A/B testing helps companies understand customer preferences and behaviors through data-driven experimentation and analysis. By utilizing A/B testing, organizations can gain valuable insights into consumer … Read more

Everything You Need to Know About Audience Research

Audience research is an essential part of any successful marketing campaign. Most often, it helps marketers to identify and understand their target audience, so they can create content that resonates with them and encourages engagement. By understanding the needs and preferences of your target audience, you can create content tailored specifically for them – increasing … Read more

What Is a Research Panel & Is It Necessary When Surveying?

Conducting market research is an important step for any business or organization looking to make informed decisions about its products and services. A research panel is one of the best ways to make this happen. One of the most popular methods for collecting data in market research is through surveys, but the process can be … Read more

Understanding Social Desirability in Surveys and How to Prevent It

Social desirability bias is a type of response bias that occurs when survey respondents answer questions in a way that will make them look good or socially desirable. This can occur for many reasons, including the desire to please the interviewer or researcher, fear of being judged by others, and not wanting to admit certain … Read more

10 Common Problems with Survey Design & How To Avoid Them

image of person writing on computer screen (accessible survey post)

Surveys are an invaluable tool for gathering feedback and insights from customers, employees and other stakeholders, which is why survey design matters! When done right, surveys can provide valuable data that helps organizations make informed decisions that improve their products or services. However, designing a survey is not as straightforward as it might seem – … Read more

How Surveys Improve Product Development

Product development can be a tricky process for companies, largely due to balancing customer needs and wants with the cost of producing goods. Surveys are an effective way to collect valuable feedback from customers that will inform product decisions. By gathering insights through surveys, businesses can develop products that better meet customer expectations and preferences … Read more

Close-ended vs. Open-ended Questions: Everything You Need to Know

Questions are a powerful tool for gathering information and helping people to think more deeply. But not all questions are created equal: some are designed to encourage open-ended answers, while others lead the respondent down a predetermined path. In this article, we’ll look at the differences between close-ended and open-ended questions – what they are, … Read more

10 Ways Surveys Can Be Used to Improve the Workplace

Surveys are an invaluable tool for assessing the satisfaction and engagement of employees in the workplace. By collecting honest feedback from staff, employers can identify areas that need improvement and take action to create a more positive working environment. These surveys often provide insight into how workers feel about their job roles, team dynamics, management … Read more

9 Best Practices for Designing Surveys for Students

Gathering feedback by designing surveys for students is an important part of any school’s success. Surveys are a great way to do this, but poorly designed surveys can yield inaccurate or incomplete results. To ensure that the survey you create provides meaningful and actionable data, it’s important to follow best practices for designing student surveys. … Read more